Let's Talk About Soft Launches & Whether They Really Work

Most of us have heard the term 'soft launch' before, whether in the publishing industry or for another product or company launch.But what is a soft launch really? And how does it work in the publishing industry? Our goal for this episode is to chat about the origins of the soft launch, and what they are and aren't, especially in today's publishing market. We'll also give you tips for running a successful soft launch if you think you're ready for it!Send us your feedback!Preorder Think Local Sell Global and claim your free Local Buzz Blueprint, a customized local visibility plan with personalized outreach ideas, pitch angles, and ready-to-use marketing tools built around your book and community! Offer ends July 31.📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts. Your reviews help more authors discover the show.💬 Don't use Apple Podcasts? Email your review to [email protected] and we'll feature it on our website.