EPISODE · May 12, 2023 · 9 MIN
Let's Talk About Soft Launches & Whether They Really Work
from Book Marketing Tips and Author Success Podcast · host Penny Sansevieri and Amy Cornell Author Marketing Experts
Most of us have heard the term 'soft launch' before, whether in the publishing industry or for another product or company launch.But what is a soft launch really? And how does it work in the publishing industry? Our goal for this episode is to chat about the origins of the soft launch, and what they are and aren't, especially in today's publishing market. We'll also give you tips for running a successful soft launch if you think you're ready for it!Send us your feedback!Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.
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What this episode covers
Most of us have heard the term 'soft launch' before, whether in the publishing industry or for another product or company launch. But what is a soft launch really? And how does it work in the publishing industry? Our goal for this episode is to chat about the origins of the soft launch, and what they are and aren't, especially in today's publishing market. We'll also give you tips for running a successful soft launch if you think you're ready for it! Send us your feedback! Order Penny...
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Let's Talk About Soft Launches & Whether They Really Work
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