Let's Talk Club Management Ep. 30 - Membership Retainment: Steve Graves & AJ Redetzke Pt. 2

We're joined again this week by Steve Graves and AJ Redetzke - principals of Creative Golf Marketing, a CMAA Education Partner. Steve and AJ dive in to answering some hot button questions that we're hearing right now as the club industry begins to think about reopening and what strategies and changes may need to be implemented over the next few months. This second installment covers questions surrounding current Club members and discusses what allowances and adjustments may (or may not) need to be made as we move forward.