Let’s Talk Cold Traffic

In this episode of Create Connect Convert, hosts Regina Garay, Kristy Crippen, and Laura Templeton unpack one of the most intimidating parts of marketing for small business owners: cold traffic. Regina Garay leads the discussion, guiding an honest conversation about why speaking to people who don’t know you yet can feel so much harder than marketing to a warm audience. Together, the team breaks down what cold traffic actually is, the common mistakes business owners make when trying to reach new audiences, and why doubt often creeps in at this stage. They also explore how simplifying your message, doing less instead of more, and creating a clear entry point can help build trust faster — without sounding salesy or forced. Tune in for practical insights to help you approach cold traffic with clarity, confidence, and a more human, aligned strategy.