Let's Talk Low-Code, No-Code Creativity with Jonathan Anderson

Episode #40: What is 'low-code, no-code, and how can it open up pathways for creative problem-solving? In today's episode, I will discuss low-code, no-code creativity in technology tools with Jonathan Anderson, Co-founder and CEO of Candu. FULL TRANSCRIPT HERE About Jonathan: He loves tech but can't write a line of code. He has a dog named Ronnie, a cat named Winslow, and a husband named Luke. Jonathan is passionate about product-led selling. He has launched services, strategy, operations, and analytics teams at venture-backed SaaS startups, including InsightSquared and LaunchDarkly. Before startups, Jonathan worked at Bain & Company. He has a B.S. and M.S.Eng from Stanford University. Jonathan's Twitter: @jonaappleseed (Twitter) and Linkedin About Candu Candu is a product-led experience builder that empowers any team to improve their existing SaaS product without code. Anyone can strategically embed UI components to create personalized, in-product content experiences that engage users throughout the customer lifecycle. Candu has raised $5 million in seed funding led by Two Sigma Ventures with participation from CRV alongside existing investors like Angular Ventures, Haystack, and Entrepreneur First. Candu was founded in 2018 by Jonathan Anderson and Michele Riccardo Esposito, who saw the need to empower creative development in SaaS products for all teams. Jonathan wore every hat in SaaS besides "coder" but felt creatively stifled and professionally stuck—working outside the product in emails, decks, and pop-ups. As a product engineer, Michele could see engineering being torn between priorities for the product roadmap and supporting Customer Success teams who had a direct line to their customers' needs. They teamed up to give that feeling and meaning to those of us who can't code. Refining in-product user experiences is a slow process that involves cyclical collaboration with Engineering and Product teams. Within that time, prospective users may move on to a competitor before customer-side teams can facilitate application changes. Candu allows teams to collaboratively build in-product content experiences that encourage the adoption of features, onboard new users, and announce updates daily. Teams can build and publish experiences by combining no-code UI components and embedding them directly in the core application. Through a wide selection of customizable templates and a drag-and-drop editor, Candu enables its users to build, embed, and iterate rapidly. Candu integrates with leading product engagement platforms, including Segment, Intercom, Pendo, Wistia, YouTube, and Vimeo, and has been adopted by companies such as Adobe, Thought Industries, and Gorgias. Want to support this podcast? Subscribe, leave a review/rating, share with a friend & consider becoming a monthly supporter of Coffey & Code. Thanks for listening! EPISODE CREDITS: Produced and edited by Ashley Coffey. Cover art designed by Ashley Coffey. Headshot by Brandlink Media Introduction music composed and produced by Ashley Coffey LINKS Follow Coffey & Code on Instagram, Facebook, Linkedin, and YouTube for the latest emerging tech updates! Subscribe to the Coffey & Code Podcast wherever you get your podcasts to be notified when new episodes go live. © 2026 Coffey & Code Podcast. All rights reserved. The content of this podcast, including but not limited to text, graphics, audio, and images, is the property of Ashley Coffey and may not be reproduced, redistributed, or used in any manner without the express written consent of the owner. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.