“Let’s Talk Marketing” edition with special guest Susan Coghill, CMO at Tourism Australia

Step into the vibrant world of Australian tourism with Inside Downunder, your passport to the heart of the industry. Produced in the vibrant city of Cairns (Gimuy), hosts Ben Woodward, Lisa Chambers, and Nikki Giumelli invite you on a journey deep into the inner workings, captivating stories and evolving trends of Aussie tourism. Join us as we shine a spotlight on remarkable professionals and enthusiastic newcomers, celebrating their dedication to crafting unforgettable experiences for visitors to Oz!In Episode 2, we explore the realm of Destination Marketing with special guest Susan Coghill, Chief Marketing Officer at Tourism Australia. Tune in as we dive into the nuances of the current Tourism Australia “Come and Say G’Day” campaign, delve into Susan’s illustrious career journey with global marketing giants, unpack the challenges and opportunities presented by AI in the industry and discuss charting pathways to success within the industry. Susan’s infectious warmth and wit light up the conversation, making this episode a must-listen for anyone in the sales and marketing arena or anyone fascinated by the impactful work of Tourism Australia.For more information on how industry can connect with and work with Tourism Australia please follow this link https://www.tourism.australia.com/en/resources/industry-resources/building-your-tourism-business/working-with-tourism-australia.htmlThroughout the series, we’ll dissect the latest trends, tackle pressing industry issues, and share the stories of industry legends from coast to coast. Whether you’re a seasoned pro or an eager newcomer, we invite you to listen in! You can connect with us and join in on conversations with other tourism industry legends on our socials: Instagram: https://www.instagram.com/inside_downunderFacebook: https://www.facebook.com/InsideDownunderPodcastLinkedIn: https://www.linkedin.com/company/inside-downunder-podcast Do you want to be a guest or a future sponsor? Contact one of our hosts: Ben Woodward: https://www.linkedin.com/in/benwoodward77/Lisa Chambers: https://www.linkedin.com/in/lisa-chambers-84650a22/Nikki Giumelli: https://www.linkedin.com/in/nikkigiumelli/ Hosted on Acast. See acast.com/privacy for more information.