Let's Talk PR & More Show #120: Olga Gonzalez, Pietra Communications on PR for jewelry

Sherry Goldman's guest is Olga Gonzalez, CEO of Pietra Communications. Sherry and Olga discuss public relations for jewelry. Their conversation covers the strategies that are most effective for high-end jewelry, best practices for engaging a fragmented consumer base, how today's economy is impacting public relations for products deemed as luxury, and the role that influencers and AI are playing in marketing and public relations initiatives. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.