Let’s Talk PR & More!

Sherry Goldman's guest is Terry Coniglio, vice president for marketing and communications for Hofstra University. Sherry and Terry discuss marketing and communications for higher education. Their conversation spans how strategies are set, best practices for marketing and PR, use of faculty in marketing and PR efforts, and a in-depth case study of Hofstra's recent brand refresh.  Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Olga Gonzalez, CEO of Pietra Communications. Sherry and Olga discuss public relations for jewelry. Their conversation covers the strategies that are most effective for high-end jewelry, best practices for engaging a fragmented consumer base, how today's economy is impacting public relations for products deemed as luxury, and the role that influencers and AI are playing in marketing and public relations initiatives. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Kevin Perlmutter, founder and chief strategist of Limbic Brand Evolution and author of 'Brand Desire: Spark Customer Interest Using Emotional Insights.' Sherry and Kevin discuss branding and why understanding the emotional insights of customers is key for developing effective branding and overall business success. Their conversation spans the type of insights to understand, incorporating those insights into effective brand and marketing strategies, using emotional insights to connect with target audiences, and examples of companies and brands that leverage emotional insights effectively. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.