Let's Talk PR & More Show #122: Terry Coniglio, Hofstra University, on university marketing and communications

Sherry Goldman's guest is Terry Coniglio, vice president for marketing and communications for Hofstra University. Sherry and Terry discuss marketing and communications for higher education. Their conversation spans how strategies are set, best practices for marketing and PR, use of faculty in marketing and PR efforts, and a in-depth case study of Hofstra's recent brand refresh.  Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.