Let's Talk Shop...ping...with Patsy Koepke

Driving In-Store Traffic in a Digital-First WorldWith Back to School and Holiday shopping seasons fast approaching, retail brands are looking for new ways to connect with shoppers—and get them back into stores. On this episode of Color Bar, we’re joined by Patsy Koepke, Chief Revenue Officer at Sandy Alexander, to explore the latest trends shaping retail marketing strategies.From localizing creative and merging digital with physical signage, to the growing influence of Gen Alpha on in-store engagement, Patsy shares how forward-thinking brands are reinventing the retail experience. We also dive into the omni-channel revival, including the surprising comeback of the catalog as a powerful brand tool.If you're in retail marketing, you won’t want to miss this one.