Let's Talk: Tourism & TikTok - how city marketing is using the fastest growing social app to reach Gen Z audiences

TikTok was the most downloaded app in 2020. What started as a lip syncing and dancing app, has now grown into a serious platform for information, debate and discussion. Especially for the one target group everyone, both media houses and companies worldwide, want to reach: Young people known as Gen Z. According to the recently released Reuters Digital News Report 2022, TikTok reaches 40% of 18-24 year olds, and 15% of them use it to get their news. Tourism plays a big part on the platform as well, but the most successful travel accounts still belong to individual content creators – what we used to call “influencer” over at Instagram. How can the travel industry use TikTok to promote destinations and travel products? That’s what we are talking about today, with two people who can tell you exactly how to do it and what the benefits are – because they are already doing it! We a talking to the people behind two German TikTok tourism accounts: Visit Bremen and Köln Tourismus.