Let's Talk: What travelers value most | James Marshall, Expedia & Sabine Bierlein, ITB Berlin

In this episode we talk to James Marshall, Head of Account Management for Air Partnerships at Expedia. The Traveler Value Index 2023 reveals how traveler preferences have shifted over time, revealing insights and gaps about the perception of specific trends from the traveler’s side and the side of industry professionals. One of the gaps in perception between the two groups of respondents: the value of pricing. While travelers expect the best (sometimes even atypical) pricing when booking online, industry professionals do not see it as that important. Discover what else Expedia revealed, how the requirements and requests have changed and hear the answer to a rather bold question at the end: "Do you book all your holidays on Expedia yourself?"