Letter from a disgruntled donor
A donor writes a letter to the president of the organization. It's an articulate critique of what the donor dislikes about their fundraising: It's simplistic, repetitious, and emotional. What do you do? What do you say? We read an actual letter from a real donor and talk through the right -- and wrong -- response. There's a disastrously bad response that many organizations make to letters like this. There's also an affirming, correct, and revenue-enhancing response.
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How long is this episode of Fundraising is Beautiful?
This episode is 14 minutes long.
When was this Fundraising is Beautiful episode published?
This episode was published on November 19, 2014.
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