Letting Go to Move Forward: Seller's Corner with Robin Fisk, Donorfy

Robin Fisk | Donorfy | Co-Founder & Former CEO  In this Seller's Corner episode, Robin Fisk shares what it really takes to sell a SaaS company you've spent a decade building. As a two-time founder and former CEO of Donorfy—a bootstrapped CRM serving more than 1,000 charities & nonprofits—Robin offers a candid look at designing a company with an exit in mind, managing the reality of due diligence, and handling the emotional side of letting go.  He reflects on what worked, what he'd do differently, and how he approached the deal after the first buyer walked away. Whether you're thinking about selling in a year or in ten, Robin brings clarity to the decisions founders face on the road to a successful exit.  A candid, practical conversation for any founder preparing for life after their exit.  00:00 – Introduction & Donorfy's background 02:00 – Building a SaaS company with an exit in mind 04:10 – Why and when to pursue an M&A exit 07:30 – Choosing the right advisor and buyer 11:00 – Managing secrecy, due diligence, and a false start 16:40 – Non‑negotiables and finding the right strategic buyer 23:30 – Lessons learned and life after the exit