Level 3 Niche Marketing with Ken Levinson

In this episode, Alay Yajnik and Ken Levinson, Founding Partner at Levinson Stefani Injury Lawyers, discuss how his Level 3 niche marketing strategy contributed to his firm's growth: Ken's P.I. firm specializes in trucking crashes in Chicago. Alay and Ken also discuss cash flow management for contingency-based law firms. And pizza! Tweetable Moments: "You have to pick an area that you're good at, that you can solve a client's problem, and differentiate yourself." - Ken Levinson "If I talk to a lawyer here in Chicago...they may know 15 of my competitors really well. But if I speak to 150 lawyers in Maryland, I might be the only personal injury lawyer [in Chicago] they can think of." - Ken Levinson "An expert realizes that dabblers cannot deliver the kind of service that a sophisticated client needs." - Alay Yajnik "If you're in a practice area with a lot of competition, find a sub-category specialization that's really fascinating, where there's opportunity to learn and go deeper." - Alay Yajnik