LEVEL 3: Second-Generation Agency Leader on Modernising a 60-Year-Old Business Without Ruining It

Send us Fan MailLEVEL 3: $3M – $8M DELEGATION & EARLY LEADERSHIP STAGE On today’s episode of The Business Game, we’re sitting down with Chad G. Bauer, owner of SR&B Advertising, a second-generation agency leader navigating the pressure of modernising a 60-year family business without losing the legacy that built it. After stepping into the company founded by his father, Chad realised the biggest bottleneck wasn’t the market... it was himself. In this episode, he shares the hard lessons around delegation, building a leadership layer, letting go of control, and evolving from founder-operator into a true CEO. From difficult conversations with his father to creating systems that allowed the business to run without him being involved in every decision, this episode is packed with practical insights for founders stuck in the messy middle of growth. Let’s dive in with Chad G. Bauer: Why self-awareness changed Chad’s leadership style  The moment he realised he was the bottleneck  Building managers and leadership structure for the first time  Hiring systems that filter out the wrong people fast  The pressure of inheriting a family legacy business  Why “scaling isn’t about doing more”  If you’re trying to step out of the day-to-day, build a stronger team, and grow without carrying the entire business on your back... this episode is for you. The Business Game is proud to partner with HighLevel, the all-in-one CRM and marketing platform built for growing businesses  High Level’s software will drive your customer retention and your profits through the stratosphere - so click here for your 14-day free trial:https://www.gohighlevel.com/?fp_ref=ribu88This episode contains affiliate advertising. The Business Game Group is a GoHighLevel affiliate. If you sign up through the link in the show notes, we may earn a commission at no additional cost to you.Support the showThank you for listening to The Business Game, where real founders break down the real levels of business.Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.Want to identify your level or learn more about The Business Game framework?Visit www.thebusinessgamegroup.comIt's time to Level Up!We’ll see you at the next level.