LEVEL FIVE: The SEO Strategy Behind a $20M Business

Send us Fan MailLEVEL FIVE: ORGANISER $20M to $50M On today’s episode of The Business Game, we’re sitting down with Tim Vipond, Co-Founder and CEO of Corporate Finance Institute, a global education platform training finance professionals in over 200 countries. After building a $20M+ business off the back of SEO and digital distribution, Tim shares how he turned content into a global growth engine, and why scaling an education company is far more complex than it looks from the outside. If you’re trying to scale your business, expand globally, integrate AI, or build something that doesn’t rely on you day-to-day, this episode is for you. Let’s dive in, with Tim Vipond: • how SEO became the growth engine behind a global business • why certifications outperform traditional online courses • what actually breaks when you scale into 200+ countries • the real challenge of pricing a product globally • how AI is changing both the way they operate, and what they sell • the leadership shift from operator to CEO at $30M+ • what founders get wrong about scaling digital education • how to think about distribution before product • the hidden complexity behind ‘simple’ online businesses • what could stall the next phase of growth – and how to avoid it Support the showThank you for listening to The Business Game, where real founders break down the real levels of business.Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.Want to identify your level or learn more about The Business Game framework?Visit www.thebusinessgamegroup.comIt's time to Level Up!We’ll see you at the next level.