LEVEL ONE: Gender-Free Underwear Founder On Changing An Industry

Send us Fan MailLEVEL 1: $0 – $1MSTARTUP & SURVIVAL STAGEAndrew Whittle is the Co-Founder of Being Wear, a gender-free, sensory-friendly underwear brand inspired by his daughter’s experience with ASD and ADHD.In this episode, Andrew shares how a personal family challenge turned into a startup, the lessons he’s learned building an early-stage brand, and the realities of trying to grow without massive resources or outside capital.From product simplification and repeat customers to founder burnout and financial pressure, this episode is an honest look at what Level 1 of business really feels like.Let's dive inwith Andrew Whittle: Sensory-friendly clothing & underserved markets  Starting a business from personal experience  Bootstrapping a brand  Startup pressure & uncertainty  Product-market fit  Early-stage growth challenges  Founder mindset & resilience If you're building a brand, testing product-market fit, or looking for practical insights from someone making it work, this is the episode for you.Support the showThank you for listening to The Business Game, where real founders break down the real levels of business.Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.Want to identify your level or learn more about The Business Game framework?Visit www.thebusinessgamegroup.comIt's time to Level Up!We’ll see you at the next level.