Level Up Podcast Season 1 Episode 4 -Back to Basics: Integrating Tradition with Tech in Sales

### Episode 4 Show Notes**Hosts:** Niall, Andy McNeil  **Guests:** Bill Kelly, Kevin Dugan, PerryWilliams (Co-hosting) #### **1. Introduction**- Host Niall welcomes everyone andintroduces co-hosts Andy McNeil and Perry Williams.- Perry, standing in for Chris, sharesinsights from across Europe. #### **2. Teamworx Segment: Interview withBill Kelly**- **Guest:** Bill Kelly, Vice President ofIT- **Discussion Points:**  -Bill's role and background in IT and retail distribution.  -Upcoming IT projects and improvements including Microsoft Dynamics 365, newinventory visibility, and changes to the credit card payment system.  -New features to assist sales teams and integration challenges.- **Thought Provoking Question:** Niallasks Bill what the one thing we are not talking about that we should be? Billdiscusses the importance of optimizing inventory to improve companyprofitability and reduce costs. #### **3. In-Case-You-Missed-It Segment**- **Host:** Andy McNeil- Andy recaps recent updates includingNissan Rogue sales details, the Audi Military Program, and upcoming NissanAltima promotions. #### **4. Getting Back to Basics**- **Discussion with Perry Williams**  -Focus on the fundamentals of sales, such as personal customer interactions andthe importance of old-school sales techniques.  -Discussion on integrating new tools like AI with traditional sales methods toenhance customer engagement and sales effectiveness. #### **5. Interview with Kevin Dougan**- **Guest:** Kevin Dougan, Owner ofContagency- **Topics:**  -Kevin’s role in bridging the gap between field sales and corporate marketingstrategies.  -Enhancing digital marketing strategies for ISRs, focusing on effective Facebookadvertising and use of AI.  -Best practices and common mistakes in digital advertising. #### **6. Wrap-Up**- Niall and Perry wrap up the episode,discussing key takeaways and teasing the upcoming masterclasses on AI andsocial media advertising.- Call for audience input on what they wantthe first masterclass to focus on. ### **Looking Forward**- Announcement of future episodes featuringother key figures and continued focus on sales strategies, digital marketing,and practical application of AI