Level up your PPC game with conversion rate optimization | PPC Town Hall 39
from PPC Town Hall Hosted by Frederick Vallaeys
Great ads get clicks. Great landing pages get conversions. Successful campaigns have both. This episode of PPC Town Hall goes on a slight tangent featuring two brilliant CRO experts who share their tips and insights to help take your PPC campaigns to the next level. This panel covers: • When to use a dedicated landing page for your PPC campaigns • The most common mistakes that kill conversion rate on landing pages • Ideas to improve relevance between ads and landing pages when using Responsive Search Ads • The right way to measure landing page performance • Other techniques to boost conversion rate Our expert guests: • Tim Ash, TimAsh.com & SiteTuners • Andrea Cruz López, KoMarketing ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing
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