Leveling Up Game Marketing, Mentorship, and Impact with Jen Donahoe of Jade Inferno Consulting

Jen Donahoe is a publishing, marketing, and growth leader with over 20 years of experience in the game, toy, and entertainment industries. She started her career in the toy industry at Hasbro, Disney, and Mattel before moving to the game industry, where she led marketing and growth teams at EA, Zynga, Scopely, and Riot. Today, she is a strategic marketing consultant at Beta Hat and Jade Inferno Consulting. Tune in for insights on the importance of integrating marketing strategies early in the game development process, highlighting the impact on consumer insights and overall success. We also discuss the significance of company culture, employee treatment, and the role of diversity and allyship in creating a thriving workplace.