Leveling Up: What Events Can Learn from Video Games

In this episode of the Event Tech Podcast, Will Curran and Brandt Krueger dive into the fascinating parallels between the event industry and video games. They explore how concepts from popular games like Fallout can be applied to enhance attendee experiences at events. From the importance of choice and exploration to the potential of gamification, they discuss innovative ideas to keep attendees engaged and satisfied. Plus, they touch on the evolution of event apps and how to gamify actions that truly matter without alienating parts of your audience.Discussions Include:How open-world games like Fallout can inform event designThe balance between too much and too little choice for attendeesThe potential pitfalls of traditional gamification methodsThe importance of meaningful engagement metricsThe future of event apps and wayfinding technologyQuotable Quotes Should You Choose to Share:"I think there's some things that are more metaphorical, more spiritual when it comes to how we design our events. More strategic, there we go- that's maybe a more better, gooder word." - Brandt Krueger"In the same way that we say we want more white space, we want the choice of more white space." - Will Curran"Let's refocus our gamification on the things that actually matter, like networking and engagement with exhibitors." - Will Curran"It's almost worse than not having gamification at all because now I feel deflated." - Brandt Krueger