Leveling Up with Erin Ethridge: AI, Authenticity & Building a Real Estate Empire

In this powerful episode, Kristen reconnects with longtime friend and real estate powerhouse Erin Ethridge to talk about growth, grit, and getting in the right rooms. Erin shares her no-BS approach to leading a mega team, adopting cutting-edge AI tools like Shiloh and House Whisperer, and using hyper-local video marketing to generate real leads. From massive shakeups to her best year ever, she gets candid about lessons learned and why personal reinvestment is non-negotiable. Whether you're a seasoned agent or just starting out, Erin’s raw insights and tactical tips will leave you fired up and ready to evolve.Show notes:Erin Ethridge shares her 25+ year journey in real estate—from courthouse auctions to leading a mega team.Learn how Erin uses cutting-edge AI tools like Shiloh and House Whisperer to train agents, improve conversion, and streamline follow-up.Discover how hyper-local green screen video content is driving thousands of followers and real leads in her market.Why getting in the right rooms matters—and how proximity to the right people can change everything.Erin and Kristen talk mindset, leadership shifts, and the power of reinvesting in yourself during seasons of growth or reset.Follow us on Instagram! Podcast: @‌momsinrealestateHost: @‌heykristencantrell @‌thehellocultureGuest: @the_ethridge_team Check out our amazing sponsors: Your Tax Coach // Professional Tax Accountants. We're not just saving you money, we're changing lives! @‌yourtaxcoach‌ Reel Social Agent // Social Media Mentors for Real Estate Pros Helping Real Estate Pros turn their social media into their best calling card! @‌reelsocialagent Colibri Real Estate // The online real estate school committed to flexibility. Click HERE to check out their amazing courses! Strategy Ninjas // Helping service-based entrepreneurs scale without burnout. Learn more HERE