Levellr: building communities of superfans in sports

Join hosts Yanni Andreopoulos and Charlie Greenwood in conversation with Tom Gayner, CEO and co-founder of Levellr, the platform connecting the world's top musicians, brands, and creators with their fan communities on Discord and Telegram. The growth of community building in sports is one of our trends for 2024, so it was great to catch up with Tom and really dig into the realities of what that means. In this episode, we explore the growth of the business, what Levellr adds to apps like Discord, and the delicate balance between building scalable software which is supported by human-powered services. Tom shares his key learnings and success stories, discussing collaborations with industry giants like Warner Music Group, Sony Music Entertainment and Universal Music Group and setting out how similar thinking can be applied to sports. We also dig into Levellr's recent £1 million funding.