Leverage digital PR to unlock AI search visibility – with Annabelle Sacher

Annabelle Sacher shares that digital PR is one of the most powerful keys you can use to unlock the door to AI search visibility in 2026.Annabelle says: “As we move into 2026, it's clear that AI search strategy needs to become a core focus for us as SEOs.We know that the search landscape is evolving really, really fast. While, currently, AI only makes up a small percentage of the search landscape, it's growing – and it's growing quickly. One of the biggest unlocks/most powerful levers in this new era is digital PR (and I'm not just saying that because I'm a little biased).While general industry consensus suggests that platforms like YouTube, Reddit, and Wikipedia are the most heavily cited by AI systems (which is not untrue), what my peers and I are increasingly noticing across the industry is that features in high-quality, topic-relevant, authoritative publications are having a significant impact on AI-driven search visibility.I'm noticing a really clear trend through my work with clients: AI systems are prioritising credible and relevant media placements, and those are being served more and more frequently in AI-generated responses. This is a really big opportunity for brands to tackle the new world of AI search.If you want to future-proof your SEO strategy, it's key that you invest in digital PR that earns mentions and backlinks from trusted voices in your niche. It's not only going to build more broad brand authority, but position your content, brand, and products to be surfaced by AI – which might very well become the dominant mode of search.”