Leverage Podcasts to Boost Authority with Lyndsay Phillips

Podcasting is a great way to build brand awareness and authority. However, it can also be a waste of time when you don’t have a strategy to grow your brand and your business. In this episode, we’ll reveal ways to leverage podcasts to boost authority. Lyndsay Phillps is a Content Marketing and Podcast expert and host of the Leverage Your Podcast show. Through her Podcast Leverage System, she explains the four steps to scale up your brand and business through podcasting.Many podcasters think that the work ends when an episode is published, but for entrepreneurs who want to stand out, it is only the beginning. Factors such as marketing, content creation, and lead nurturing need to be taken care of after publication. So whether you’re a podcast host or a guest with the goal to amplify your influence, be sure to listen to the episode.WHAT YOU’LL DISCOVER IN THIS EPISODE:The process of creating the Podcast Leverage System (04:00)Going through the right steps, and not getting the results? (05:33)The power in securing guest spots on podcasts (06:52)The 4-Steps of The Podcast Leverage System (07:55)The significance of publishing a podcast on your website (10:08)Why you need to brand and distribute to your list (13:07)Podcasting apps that not everyone is familiar with (14:28)Ideas for repurposing your content (17:35)Social platforms to publish podcast-related content (20:55)How to cross-reference podcast episodes (23:03)For full show notes, links and transcription visit:  https://samanthariley.global/podcast/382/ABOUT LYNDSAY PHILLIPSLyndsay Phillips is the CEO of Smooth Sailing Business Growth and Smooth Business Podcasting. She is a Content Marketing & Podcast expert, host of the Leverage Your Podcast show, and creator of the Podcast Leverage System. Growing a successful Content Marketing Agency, and launching her podcasts (and clients), she quickly learned the true power of podcasting. Skeptical at first and scared of putting herself out there, her ‘do it anyway attitude’ paid off and her business has grown 60% each year consistently.She LOVES helping entrepreneurs build their authority and increase visibility through the power of podcasting with her full-service podcasting and content marketing services.WHERE TO FIND LYNDSAY PHILLIPSWebsite: https://www.smoothbusinessgrowth.com/ Podcast: Leverage Your PodcastFacebook: Smooth Business PodcastingInstagram: Smooth Business GrowthLinkedIn: Lyndsay Phillips - Podcast ServicesYoutube: smoothsailingCONNECT WITH SAMANTHA RILEYFacebook: https://www.facebook.com/samriley/Instagram: @thesamrileyLinkedIn: https://www.linkedin.com/in/samriley/