Leverage the power of authentic user-generated video content, with Ajay Bam, CEO & Co-Founder, Vyrill

from Unpacking the Digital Shelf · host Digital Shelf Institute

Today, Shoppers are creating post-purchase videos on over 35 platforms in 89 languages. Each of those represents an opportunity to amplify an influencer’s voice or learn from them. But how do you discover, amplify, and drive conversion through the right videos on the right product pages and channels? Ajay Bam, CEO & Co-founder of Vyrill, has created a platform that watches & listens to millions of videos online so you don’t have to. Ajay joined Peter and Lauren Livak to tell us how.

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This episode was published on February 7, 2022.

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