Leveraging AI and Strategic Thinking for Business Growth

Tyler Lane is the CEO and Founder of Session Interactive, a Denver-based digital marketing consultancy specializing in SEO, analytics, paid search, and content strategy for mid-market and enterprise brands. With over 11 years of experience in digital marketing, Tyler leads a team of seasoned professionals who deliver data-driven solutions to help clients achieve measurable growth. Under his leadership, Session Interactive has become a trusted partner across industries such as finance, healthcare, technology, and travel, known for its strategic thinking and flawless execution. About the Episode AI is rapidly reshaping how businesses operate, but the real advantage lies in how leaders apply it with strategic thinking. This episode explores how AI is shifting the balance from execution to strategy, challenging marketers and technologists to rethink how they work, make decisions, and drive growth. Drawing on insights from multiple experts,Tyler Lane unpacks AI fundamentals, how it's changing roles across teams, and why success depends on thinking differently — not just using new tools.