Leveraging AI in Go-to-Market Strategies: Practical Insights and the Path to ROI with Joel Arnold

In this episode, Joel Arnold, founder of Arnold GTM Advisors and former VP of Revenue Operations, explores the transformative role of AI in go-to-market strategies. From leveraging large language models for prospecting and note-taking, to analising call data for predictive insights, Joel shares practical use cases driving real ROI. He also dives into the current experimentation curve, contrasting automated workflows with autonomous AI agents.