EPISODE · Jan 17, 2025 · 39 MIN
Leveraging AI to Connect PR and Press with Michelle Songy
from The Media Copilot · host The Media Copilot
AI is redefining how PR professionals and journalists collaborate, bringing new efficiencies while challenging the balance of authenticity and connection. This week on The Media Copilot, I’m joined by Michelle Songy—founder and CEO of Press Hook, serial entrepreneur, and one of the most innovative minds at the intersection of AI and media. From her start in finance in London to founding a fintech startup acquired by American Express, Michelle’s journey has been nothing short of remarkable. Now, she’s leading the charge in reshaping how PR pros and journalists connect in a world increasingly influenced by AI. In this episode, Michelle shares how AI-powered tools are revolutionizing PR outreach—streamlining workflows while avoiding the pitfalls of spammy, impersonal communication. Together, we explore: The delicate balance between efficiency and authenticity in AI-driven outreach. The challenges and opportunities AI presents for storytelling in media. The strategies PR professionals and journalists can adopt to thrive in this new landscape. Stick around until the end, where Michelle reveals her vision for the future of PR, her thoughts on AI agents, and the ambitious plans she has to take Press Hook to new heights. The Media Copilot is a podcast and newsletter that explores how generative AI is changing media, journalism, and the news. Subscribe to The Media Copilot newsletter. Explore our courses on how to use AI tools, tailored for media, marketers, PR professionals, and other content creators. Follow us on X. Subscribe to the podcast on: Apple Spotify Other podcast apps Music: Favorite by Alexander Nakarada, licensed under Creative Commons BY Attribution 4.0 License © AnyWho Media 2025
What this episode covers
AI is redefining how PR professionals and journalists collaborate, bringing new efficiencies while challenging the balance of authenticity and connection. This week on The Media Copilot, I’m joined by Michelle Songy—founder and CEO of Press Hook, serial entrepreneur, and one of the most innovative minds at the intersection of AI and media. From her start in finance in London to founding a fintech startup acquired by American Express, Michelle’s journey has been nothing short of remarkable. Now, she’s leading the charge in reshaping how PR pros and journalists connect in a world increasingly influenced by AI. In this episode, Michelle shares how AI-powered tools are revolutionizing PR outreach—streamlining workflows while avoiding the pitfalls of spammy, impersonal communication. Together, we explore: The delicate balance between efficiency and authenticity in AI-driven outreach. The challenges and opportunities AI presents for storytelling in media. The strategies PR professionals and journalists can adopt to thrive in this new landscape. Stick around until the end, where Michelle reveals her vision for the future of PR, her thoughts on AI agents, and the ambitious plans she has to take Press Hook to new heights. The Media Copilot is a podcast and newsletter that explores how generative AI is changing media, journalism, and the news. Subscribe to The Media Copilot newsletter. Explore our courses on how to use AI tools, tailored for media, marketers, PR professionals, and other content creators. Follow us on X. Subscribe to the podcast on: Apple Spotify Other podcast apps Music: Favorite by Alexander Nakarada, licensed under Creative Commons BY Attribution 4.0 License © AnyWho Media 2025
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Leveraging AI to Connect PR and Press with Michelle Songy
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