Leveraging branded virtual assistants to drive personalisation and innovation - Interview with Eric Turkington of RAIN

Today’s interview is with Eric Turkington, Vice President of Growth at RAIN, a pioneer in voice & conversational AI, that is helping people, brands and businesses do amazing things with voice technology. Eric joins me today to talk about intelligent voice assistants, the state of demand, how both B2C and B2B brands are leveraging Branded Virtual Assistants (BVA’s) to drive personalisation and innovation and lots of other stuff. This interview follows on from my recent interview – Little personal touches can make all the difference – Interview with Jawad Malik of Idrese – and is number 429 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.