Leveraging Content and Community to Fuel Your Business - with John Roman

After leading several successful sales organizations in the telecommunications and software space for almost a decade, John began investing in companies predominantly in the eCommerce arena. A college friend was launching BattlBox in early 2015 and John knew he had to be involved, so he invested in it, offering advice in a limited capacity. BattlBox started to see exponential growth and the demand for John's time increased. In early 2016, John made the decision to step away from his then sales leadership role with a software company to join the BattlBox team in a full-time capacity. In July 2019, The BattlBox Group acquired Carnivore Club, an artisanal meat subscription box. In October of 2021, BattlBox and Carnivore Club were acquired by Emerge Brands for $18.95M. John currently serves as Chief Executive Officer for The BattlBox Group. In this episode, you will learn What are some ways that an ecommerce brand can start building a community by creating specific content How does a brand come off as being concerned about the community and not just trying to push products to customers Are there any tools or resources that you would recommend for content and community building Example of an ecommerce brand that has done a great job with content and community building For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen  Facebook: https://www.facebook.com/arlen.robinson.7  Instagram: https://www.instagram.com/arlenyohance/  LinkedIn: https://www.linkedin.com/in/arlenrobinson/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.