Leveraging Data and Creating Supply Chain Resilience, With Guest Scott Costa

In this week's episode, Kevin and Tom are joined by Scott Costa, Publisher of the Electrical Distributor magazine (tED). Scott gives his unique insight to the importance of data-driven decisions in B2B marketing and the false allure of solely relying on intent data, emphasizing the need to focus on creating demand earlier in the process rather than just capturing existing intent. We also delve into the significance of resiliency in supply chains, particularly in the context of manufacturing and distribution: how can businesses adapt and innovate to navigate supply chain challenges effectively? Additionally, we explore the evolving landscape of e-commerce and marketing, touching on the complexities of B2B intent data and the considerations surrounding data maturity in organizations. Have you subscribed to our YouTube channel? Join us!Leave a Review: Help us grow by sharing your thoughts on the show.Learn more about the LeadSmart AI B2B Sales Platform: https://www.leadsmarttech.com/Join the conversation each week on LinkedIn Live.Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.You can also hear the podcast and other excellent content on our YouTube Channel.Follow us on Facebook, Twitter, Instagram, or TikTok.