Leveraging Data in the Legal Market, with Erik Pickering

Erik Pickering has over 25 years of experience in running and growing businesses. As President of the Consumer Division of First Advantage Corporation, he ran two data business units: US Search and the Home Owners Club. At Bridgewater Associates, the world's largest hedge fund, his responsibilities included research data operations, trading desk oversight, and company-wide security. Prior to that he also worked at Amazon.com, Booz Allen Hamilton, and Procter & Gamble. He earned a BS in Mechanical Engineering from the University of Washington, and an MBA from Harvard Business School. What you'll learn about in this episode: Erik's journey into entrepreneurship in the data space How Erik broke Tracers into the legal market and grew it by 50% in 18 months Major hurdles Erik encountered while growing his business, and what legal practices can take away from his experiences How to build a practice that aligns with your vision The importance of core values and the role they play as you build your law firm How the global pandemic impacted Erik's business, and the resulting trends he sees today What to look for in top talent as the rehiring process slowly begins Resources: Website: https://www.tracers.com/ LinkedIn: https://www.linkedin.com/in/erik-pickering-321288/ https://www.linkedin.com/company/tracers-information-specialists-inc./ Facebook: https://www.facebook.com/tracersdata/ Twitter: @tracersdata Additional Resources: 3 Barriers to Law Firm Growth and How to Overcome Them: https://pilmma.kartra.com/page/3-barriers-on-demand-registration PILMMA's free Coronavirus Survival Kit: www.pilmma.org/free-resources/ Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/ PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma