Leveraging Data to Make Sales Conversations Count

As technology progresses, salespeople's tech stacks only seem to grow. Even the best data won't help us sell more or serve more unless we are leveraging it in relevant ways. To learn how to be more relevant and how we use our prospect data, we sat down with James Roth, CRO of Zoominfo. He walked us through the same system as his salespeople use to take a powerful set of data and make sure they are always relevant in their outreach. It's all in this week's episode of bulletproof self!