EPISODE · Sep 30, 2025 · 5 MIN
Leveraging Every Touchpoint: Drive Your Shopper Satisfaction and Profitability
from For the Road Forward - Autotrader and Kelley Blue Book B2B · host Cox Automotive
Jeremy Marshall joins Jade Terreberry to discuss how dealers can finally close the 92% blind spot in their sales funnel by embracing multi-touch attribution and honest measurement.
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Leveraging Every Touchpoint: Drive Your Shopper Satisfaction and Profitability
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