Leveraging Expert Voices: How Small Businesses Can Build Authority

🌟 Exciting News 🌟 I am excited to share the Umatta Consulting podcast episode with Brett Farmiloe, Founder & CEO of Featured! We will discuss how small businesses can leverage media features to build authority and credibility. Brett’s insights are a goldmine for amplifying their brand through strategic PR.🔥 Here are some key takeaways from our conversation:✅ Journey & Inspiration: Brett shared the story behind Featured and how it empowers businesses to get media coverage effortlessly.✅ Misconceptions: Many small businesses think media features are only for big brands—Brett debunks this myth.✅ Expert Quotes: Learn what makes a quote stand out to journalists and how to craft one that gets picked up.✅ Follow-Up Tips: How to follow up on pitches without being pushy (hint: it’s all about value).✅ Maximizing Exposure: Once featured, Brett reveals the best ways to repurpose content across platforms for maximum impact.✅ Thought Leadership: Why consistency in sharing insights is key to long-term media success.✅ AI & Digital Shifts: How small businesses should adapt their PR strategies in a rapidly evolving media landscape.✅ PR Trends: Are traditional PR methods still relevant, or is digital/influencer PR the future?✅ Tools & Platforms: Brett’s top recommendations for tools that help businesses get featured more often.🎙️Leveraging Expert Voices: How Small Businesses Can Build Authority Through Media Features 📍 Podcast Location: Umatta Consulting on Spotify📅 April 4 |⏰ 1:00 PM EST 💡 Featuring Brett Farmiloe, Founder and CEO of Featured 🔗 Follow us on Spotify here: https://lnkd.in/dKD7CPu9Tune in to gain actionable strategies and unlock the power of media features for your business! 🎙️#PR #MediaStrategy #SmallBusiness #ThoughtLeadership #UmattaConsulting #Podcast #Featured #BrandAuthority