Leveraging Influencers for Organic and Paid Growth

In this episode, Brian Roisentul sits down with Jordyn Casaus, Director of Marketing of Crown Affair. Crown Affair is a haircare brand that empowers people to redefine their relationship with their hair through products, guidance, and community. Here’s a glimpse of what you’ll learn: Introduction to Jordyn Casaus and Crown Affair Current struggles faced by brands Biggest challenges for marketing directors today Partnership with Sephora: How it started and its impact on brand growth and visibility Standing out in a highly saturated beauty industry Customer acquisition and retention Influencer marketing: Sourcing process and impact on the brand Testing whitelisting: Initial results and insights Future plans for Crown Affair   Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.