Leveraging Live Events to Build Trust

Live events are not only back—they remain one of the most effective ways for healthcare marketers to build trust, credibility, and real human connection. In this interview, Wendy Porter, Founder of Wendy Porter Events, and Michelle Hogan, Executive Producer at OVC Productions, share practical insights on why conferences still matter despite tighter budgets, how thoughtful event design influences audience trust, and how AI is beginning to reshape event production and risk management for healthcare conferences in 2026.