Leveraging Local Media and Putting the Audience First with Michelle Rupp

Michelle Rupp is an EMMY and Edward R. Murrow Award-winning journalist and the Founder and CEO of Memorable Results Media, a boutique agency helping small and mid-sized businesses gain media coverage on local and regional TV. Here, she discusses the evolving landscape of local media, how to craft effective media pitches, and how businesses can prepare for a PR crisis.Key Takeaways:- The lasting power of local media- Keeping the audience top of mind- How to be prepared for a crisisEpisode Timeline:2:00 Has local media lost any power recently3:45 The importance of local journalists6:30 Connecting clients with local media outlets 8:45 Making clients newsworthy and timely11:30 Crafting powerful pitches12:30 Three components of a good story13:30 The importance of emotion16:45 How to prepare for a crisis20:30 Interacting with the media in a crisis22:00 Michelle's thought leadership philosophyThis episode’s guest:• Michelle Rupp on LinkedIn• Memorable Results Media on Instagram• Memorable Results MediaSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.