Leveraging Nostalgia as a Marketing Tool (Peppermint Stick Candy Store)

Show Notes:  Join host Matt Wagner for his conversation with Rachael Kehler, owner of The Peppermint Stick Candy Store in downtown Boyertown, Pennsylvania. In this episode, Matt and Rachael discuss her journey to entrepreneurship, leveraging nostalgia as a marketing tool, small town tourism, and more.  In this episode, we dive deep into:  - Rachael’s Journey to Entrepreneurship: Rachael explains her beginnings as a business owner. The idea for a candy store was sparked while watching visitors explore downtown Boyertown after riding a newly installed tourist train. With Rachael’s entrepreneurial spirit matched with her husband’s historic renovation skills, they created an old-fashioned candy shop and ice cream parlor as a feel-good destination for tourists and residents alike.  - Harnessing Nostalgia in Your Business: As both a business owner and history lover, Rachael has learned that everything – even candy – has a story. Leveraging the feelings and memories associated with your products can endear customers to your business – and invite new people to walk through your door.  - Keeping Up Modern Technology: If you walk into Peppermint Stick Candy, you’ll feel like you were transported back in time to the 1940s. But the marketing tools and techniques that made you want to visit in the first place are firmly planted in the age of AI. Rachael uses modern marketing tools like Grammarly, Google Gemini, and more to form creative marketing campaigns and stay hyper-productive as a busy small business owner.  Connect:  Peppermint Stick’s website  Follow Peppermint Stick on Facebook  Follow Peppermint Stick on Instagram  Learn about Building a Better Boyertown Episode Links:  Watch video interview  Listen on Apple Podcasts  Listen on Spotify  Subscribe for updates  Join us next week for more insights into the evolving landscape of Main Street business.