Leveraging podcasts and video to break through the PR clutter with Kate Warnock of Forcura

Send us Fan MailOur episode guest is Kate Warnock, Director of Communications and Brand Strategy at Forcura. She manages all communications and brand efforts for Forcura, a leading SaaS technology company in the post-acute health industry.Five things you’ll learn from this episode:The benefits of having a company podcast The challenges of starting a podcastHow to promote your podcastIf a video or audio-only podcast will work better for youThe most important element for a successful podcast or video seriesQuotables“Depending on the industry you’re in, you need a secure infrastructure to sustain your podcast inventory.” — @mkatewarnock“There’s nothing more personal and humanizing than the human voice.” — @mkatewarnock“If you interview guests on your podcast, you can drive brand awareness and business for your company.” — @mkatewarnock“The platforms today are so user-friendly, it really doesn’t take anybody with any sophisticated knowledge to produce a podcast.” — @mkatewarnock“Make your podcast something you can be proud of and that can stand the test of time.” — @mkatewarnockIf you enjoyed this episode, would you please share it with others and leave us a review?About Kate WarnockKate is a health industry nerd having spent her entire career in this sector, first with a large health insurance company, and now in a healthcare technology firm. She is currently the director of communications and brand strategy at Forcura.Guest’s contact info and resources:Kate Warnock on TwitterKate Warnock on LinkedinForcura.comInnovate Jax podcastSponsored by:On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.Burrelles has a special offer for On Top of PR fans. Check it out at burrelles.com/ontopofpr.About your host, Jason MuddOn Top of PR host, Jason Mudd, is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002. Forbes named Axia as one of America’s Best PR Agencies.Support the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.