Leveraging PR: A Guide for Accommodation Leaders with Jessica Gillingham

🎧 Don't forget to subscribe! Today's episode, is one that I have seen bring huge value to operators that I work with. It is a topic which is often overlooked but could be vital to any thriving hospitality business – leveraging Public Relations (PR). In a world where online presence can make or break a brand, understanding how to utilise PR effectively can give you a competitive edge. The subject of PR is so fascinating, not only because of its complexity but also because of its potential to amplify your business's presence and reputation. My guest, Jessica Gillingham, the founder and CEO of Abode Worldwide, will uncover why PR is not just about media exposure but a comprehensive strategy that could redefine your brand's outreach and profitability. Whether you're looking to expand your customer base, elevate your brand image, or improve community relations, this episode is loaded with insights that will steer your accommodation business in the right direction. --- Chapters: 0:00 - Introduction: Strategies for Effective PR in Hospitality and Short-Term Rentals 2:45 - The Importance of PR and Touch Points in Customer Acquisition 5:58 - Allocating Budget for PR: Deciding How Much to Invest 8:32 - Case Study: Airbnb's Brand-First Approach in Marketing 11:19 - Pay-Per-Click vs PR: Challenges and Strategies in Property Management 14:36 - Working with Influencers and Building Brand Presence 17:23 - Integrating PR into a Complete Marketing Mix 20:12 - Setting Objectives: Aligning PR with Company Goals 23:45 - DIY PR: Learning from Experts and Handling PR Yourself 27:05 - Jessica Gillingham's Insights: High-Level PR Strategies for Hospitality 31:18 - Connecting with Jessica: LinkedIn and Industry Insights 34:30 - Collaborative Opportunities and Closing Remarks SHOW LINKS: https://www.linkedin.com/in/jessicagillingham/ https://twitter.com/AbodeWorldwide" --- #PublicRelations #AccommodationBusiness #LeveragingPR ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬  🥊 Hotel - BNB - STR Owners! 🥊  Need more direct bookings or a brand new website?  The trusted tech partner you can count on. We deliver results.  🥊 https://www.ibooked.online ​​​​​​​​​​​🥊 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Don't forget to hit that subscribe button!  This also keeps us going and creating more useful content for free! ACCOMMODATION OWNERS AND MANAGERS FREE RESOURCES!   📧Join the mailing list for freebies and critical industry updates: https://bit.ly/accommodationtipsandtricks 🌍The Accommodation Owners and Managers Facebook Group: https://bit.ly/AMoFacebookCommunity 🗨 Connect with Bart Sobies for more industry insight: https://www.ibooked.online/bart/ 🎙 Subscribe to the podcast to listen later:  https://www.theaccommodationshow.com ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Disclaimer: The content shared on this YouTube channel, Podcast, or associated posts reflects personal opinions and insights. This content is not intended as legal, financial, or investment advice. Always consult with licensed professionals before making decisions. The hosts and guests disclaim liability for any consequences from the use of this content. Actions taken should be based on your personal due diligence. Affiliate Disclaimer:  This blog, podcast & youtube channel; will occasionally contain affiliate links, which means I receive a small commission on a purchase without additional cost to you, if you buy something through my links.  The purpose of this show is to educate viewers and share everything I know about improving your accommodation, STR and AirBNB business. I do believe in the products and services that we link to and that you may benefit from them.  If you do purchase through my affiliate links; I want to thank you for your support.