Leveraging Strategic Insights and Market Intelligence for Purpose-Driven Innovation

Peter Kenseth is the Vice President and Managing Partner at Maia Strategy, a consulting firm leveraging market intelligence and in-depth customized research and analysis to help companies enter new markets, outflank the competition, and win new customers. Since joining the firm in 2013, Peter has helped businesses develop winning strategies by uncovering hard-to-get facts in global markets. With a passion for the pet care and animal health industry, he brings his insights to listeners as the host of the Petworking podcast. In this episode… The pet industry is vast and evolving, presenting both familiar challenges and unexplored opportunities. But how do you navigate a market that's as affectionate about its consumers as it is competitive? Does simply providing a unique product suffice in making a tangible impact? With over 15 years in strategy consulting, Peter Kenseth dives deep into the role of expert marketing intelligence and how it can make or break a company's strategy. Drawing from his extensive experience in the pet industry, Peter shares how customized research and industry trends are pivotal for businesses to stay ahead. He highlights the evolving consumer trends in pet care and the shift toward purpose-driven business practices. His approach emphasizes adapting to consumer demands and the importance of external perspectives for business growth, whether you're a startup or an established manufacturer. In this episode of Marketing Tails, Mark Bevington interviews Peter Kenseth, Vice President and Managing Partner at Maia Strategy, about leveraging market insights. Peter explores the value of continuous industry research, the rise of purpose-driven products, and the growing emphasis on corporate social responsibility. He provides strategies for understanding customer perceptions and how to utilize AI strategically.