Leveraging the Complete View of the Beauty Market

Insights that are anything but skin deep. Circana’s Larissa Jensen, vice president and beauty industry advisor, describes the power of Circana’s Complete Beauty™ capabilities,  including a full view of mass and prestige sales and consumer behavior across skincare, makeup, hair and fragrance. Highlights:   A majority of beauty sales occur in brick-and-mortar stores, given the experiential nature of products like color cosmetics and fragrance. But the technical side of beauty, including key ingredients and promised performance, fare well online.   Learn how beauty products are part of consumers’ shifting attitudes toward wellness.   Consumers are turning to beauty to satisfy their treat mindset. Learn which categories are answering the call.