Leveraging the Super Bowl for Media Literacy

from Shifting Schools: Conversations for K12 Educators · host Jeff Utecht & Tricia Friedman

Links: Three ways to leverage the big game (free pdf download) Sponsor: Neulight and their MTSS AI product IntelliTier Summary In this episode of Shifting Schools, Jeff Utecht and Tricia Friedman discuss the intersection of the Super Bowl and media literacy. They explore how educators can leverage the Super Bowl's advertising to teach students about media literacy, storytelling, and critical thinking. The conversation highlights the importance of understanding advertising intentions, engaging families in discussions about media, and the role of AI in advertising. They also announce an upcoming webinar series focused on AI and media literacy, encouraging listeners to download a free guide for educators. Takeaways The Super Bowl is a prime opportunity for media literacy education. Every ad during the Super Bowl is carefully crafted with intentional choices. Engaging families in discussions about advertising can enhance media literacy. Storyboarding helps students understand the creative process behind ads. AI literacy is closely linked to media literacy in today's digital landscape. Educators can use past Super Bowl ads for comparative analysis. Understanding audience assumptions is key to analyzing advertisements. The social aspect of the Super Bowl can facilitate discussions about media. Students should learn to critically evaluate the messages in ads. The future of advertising may increasingly involve AI technology. Chapters 00:00 Super Bowl Predictions and Media Literacy 02:58 Understanding Advertising Intentions 05:55 Engaging Families in Media Literacy 09:01 Storyboarding and Creative Thinking 12:09 AI and Media Literacy Connection 15:00 Future of Advertising and AI

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This episode was published on February 3, 2025.

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