Leveraging the Trust Curve to make your Marketing Much More Effective with Randall Craig

Getting Past the 4P Marketing Framework to One that Works with Randall Craig Too often, entrepreneurs make their marketing decisions based on what they’ve learned eons ago - and as a result spend too much time and money with not the best results 🛎  In this episode CEO Whisperer, Randall Craig uncovers a very simple and practical way to plan your marketing... or fix your marketing problems - building and leveraging your message through the Trust Curve. ABOUT RANDALL Randall is a serial entrepreneur, coaches CEOs on scaling their business, and leads the Braintrust Professional Institute. He shares his unique perspective through his eight books (one a best seller), 600+ articles, podcasts, keynote speeches, virtual presentations, and advisory relationships.  He has helped global organizations solve their toughest problems, and helped many innovators scale.   Randall serves on both corporate and not-for-profit boards, and frequently appears as an expert in the media. He has earned an FCMC, CFA, MBA, CSP, and a Black Belt in Karate. Randall has also been inducted into the Canadian Speaking Hall of Fame. For more information on Marketing Automation, check out www.Randallcraig.net/automation Connect with Randall www.RandallCraig.com  LI:    www.LinkedIn.com/in/RandallCraig TW:  www.Twitter.com/RandallCraig  Check out Randall's podcast. 'So Here's your Challenge' - https://Podcast.RandallCraig.com   ----more---- About Your Host, Marc Haine Need to brainstorm aspects of your business or talk to Marc about about speaking at your upcoming conference or staff retreat? Book your complimentary 30-minute brainstorm with Marc. Schedule a time that works for you on Marc's online calendar. Get your copy of Lights! Camera! Action! Business Operational Excellence Through the Lens of Live Theatre on Amazon: https://amzn.to/2PFj8a2 or directly from the publisher Author, Speaker, Facilitator and Coach, Marc Haine, will help your teams ignite their passions. Working with him, you'll be able to support your leaders to recentre their focus and drive continuous improvement through connected and engaged employees. You will realize your competitive advantage with a connected purpose and consistency of customer experience across your brand. Tap into Marc’s 35 years of operational excellence experience and imagine a world in which the majority of us put more love and care in being of service. Tap into Marc’s 35 years of operational excellence experience and imagine a world in which the majority of us put more love and care in being of service. Dare to be the exception™ Connect with Marc +1 (780) 729-4932  🗓️  https://meetwith.marchaine.com [email protected] http://MarcHaine.com IG: https://www.instagram.com/marcjlhaine FB: https://www.facebook.com/MasterofExperiences TW: https://twitter.com/MarcHaine2 LI: https://www.linkedin.com/in/marchaine/ YT: https://www.MarcHaineLive.com Looking for more quality content? Check out Marc's catalogue of video and audio podcasts here.