Leveraging Thought Leadership | Best of 2020 | 284

We start the New Year by looking back at a few of our best guests of 2020. We start with John Jantsch, the Founder of Duct Tape Marketing Consulting Network, and the author of The Self-Reliant Entrepreneur.  John discusses making his consulting networking, packaging the content to be delivered by others, and how he maintains quality control over the process of those that join the network. Next, we chat with Jonah Berger, a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.  Jonah shares the challenges and joys of being a keynote speaker, how price can help you narrow down which engagements to take, the relationship you need to develop with the speaker's bureaus, and why it's important to add value off stage to your bookings Last but not least we finish with the incredible Tom Peters.  Tom is the co-author of In Search of Excellence in addition to seventeen other books that have sold more than 10 million copies combined and recipient of the Thinkers50 Lifetime Achievement Award.  Tom discusses writing about Brand You, how it is misinterpreted, the evolution of how we see personal brands and intellectual property.