Leveraging Thought Leadership | Beth Granger | 169

Social Media is one of the fastest ways to grow your audience and reach new clients.  With so many different choices how can you figure you where you need to be and what content to be sharing on what platforms? Our guest Beth Granger is the CEO of Beth Granger Consulting, a firm that helps organizations and individuals learn social prospecting and social media platforms. Beth shares her advice for discovering the platform and content that will work best for you.  We discuss why you should not use social media networking to make cold calls or sales pitches and the advantage of experimenting with new content like LinkedIn Live! Keep up to date with all Beth has to offer by joining her mailing list. Expanding your reach on social media often means creating digital content.  Make sure to check out our tips for creating great digital content!