Leveraging Thought Leadership | Content Marketing | 178

One of the most challenging parts of Thought Leadership is taking your content to market?  Most Thought Leaders are experts at taking their ideas and presenting it in a way that will help people, but many have no experience in how to sell those ideas. In this episode we take a look back at some of the great advice our guests have given for Content Marketing! Nadia Bilchik walks us through why you need to have online credibility to validate your brand, how being available on multiple platforms will help with that and why your online presence needs to be crystal clear about what you do. Shep Hyken shares how you can use established platforms to give your content an edge and why going for a month to month subscription model might be better than getting a big one-time payment. Phil Gerbyshak tackles the challenge of marketing your speaking engagements.  We discuss speaking for free but still extracting value, the importance of saying no thanks, some tips on what you should and should not include in your keynotes. If you are struggling to reach your target, let Thought Leadership Leverage bring their marketing experience to the table and help you find success.