Leveraging Thought Leadership | Dan Lier | 297

Today's guest is Dan Lier a best-selling author of The 10 Minute Coach and Is Your Child Wired for Success, sales and leadership expert, and internationally recognized motivational speaker with the experience of presenting over 3,500 customized talks to companies around the globe. Selling your service as a speaker means serving two masters. Dan explains why you need to satisfy both the event planner that hired you and the attendees of the event. We discuss the competitive market, the things you need to provide to stand out, and why having video content is of the utmost importance. Over the last year, speakers have had to make incredible changes to the way they sell, attend, and deliver keynotes. Peter and Dan discuss how pricing has changed, the skills you need for success on camera, and what you can do to add value to your virtual speaking.   Three Key Takeaways: Thought leaders must be aware of the needs of both the buyer and attendee of keynote speeches in order to truly be successful. Delivering thought leadership digitally means having to be charismatic in a box, and that takes practice. You can add value to virtual speaking engagements by adding on additional training of your thought leadership in workshops after the event.